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AI works well when your content does too
Outdated website content can make life hard for AI which can create confusing information for users.
Tom Davis
11 hours ago8 min read
Black Sheep Communications and Untapped Customer bring people with disability into AI-ready and inclusive digital design
Black Sheep Communications & Untapped Customer partner to design accessible, inclusive, and AI-ready websites with people with disability
Tom Davis
Jun 252 min read
There's now an ISO standard for plain language science writing
What is plain language, and why does it matter in business?
Tom Davis
May 134 min read
Beyond readability: How plain language delivers business results
What is plain language, and why does it matter in business?
It's more than just simplifying sentences — it's about helping people find what they need, understand it, and use it. From government websites to marketing copy, plain language can reduce confusion, support calls, and even boost conversions. This post explores the ISO Plain Language Standard, why readability scores aren't enough, and how real businesses are seeing results by writing with clarity and purpose.
Tom Davis
Aug 31, 20257 min read
The crucial mistakes most digital content makes
Learn how to create digital content that truly connects with your audience.
Tom Davis
Feb 8, 20254 min read
Make your content easier to read with chunking
Want to make your content easier to read and remember? Chunking breaks information into bite-sized pieces making it easier to read.
Robert Turner
Jan 26, 20253 min read
Make your copy about the need-to-know, not the nice-to-know
By leading with your most important message, you capture attention faster.
Tom Davis
Jan 18, 20254 min read
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